| 000 | 00495nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210901s2013 xx 000 0 eng d | ||
| 020 | _a9781259026850 | ||
| 082 | _a659.1 BEL | ||
| 100 | _aGeorge E Belch | ||
| 245 | 0 | _aadvertising and promotion:An integrated marketing communications perspective | |
| 250 | _a9th | ||
| 260 |
_aNew Delhi _bMcGraw Hill Education Pvt.Ltd. _c2013 |
||
| 300 | _a1016p. | ||
| 650 | _aCommunication in marketing(1669) Advertising(1668) Sales | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c31195 _d31195 |
||