TY  - BOOK
AU  - George E Belch
TI  - advertising and promotion:An integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 BEL 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education Pvt.Ltd.
KW  - Communication in marketing(1669) Advertising(1668) Sales
ER  -