Strategic brand management: building, measuring and managing brand equity
Keller, Kevin Lane
Strategic brand management: building, measuring and managing brand equity - 5th ed. - US Pearson India Education services Pvt. Ltd. 2020 - xxx,642p
9789353946135
Commerce
658.4012 KEL
Strategic brand management: building, measuring and managing brand equity - 5th ed. - US Pearson India Education services Pvt. Ltd. 2020 - xxx,642p
9789353946135
Commerce
658.4012 KEL