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advertising and promotion:An integrated marketing communications perspective

George E Belch

advertising and promotion:An integrated marketing communications perspective - 9th - New Delhi McGraw Hill Education Pvt.Ltd. 2013 - 1016p.

ISBN: 9781259026850

Subjects--Topical Terms:
Communication in marketing(1669) Advertising(1668) Sales

Dewey Class. No.: 659.1 BEL

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